Writing Outwardly
Grammarly
Grammarly is a great example of writing outwardly because their entire website and marketing plan is all about what they can do for the user and how their service will help the user greatly. It's about what they offer, how they help, and what the benefits are.
Not Burying the Lead
Buzzfeed Article
This article does not bury the lead and basically has the entire message within the title and the first line.
Not Saying too Much
Be Real
The entire of message of Be Real is to not to do too much and be authentic. No fluff neccesary. Their website demonstrates this by also being straight to the point. Few words, and a quick message.
Make a Call to Action
Twitter's main call to action is write on the first page when entering. Telling the user to sign up through the multiple methods available. They alternate option of signing in if you already have an account is small and not the main call to action so it is not as noticable.